About us

At Avoriah Oxford, we believe that style should feel effortless. Our collections are thoughtfully curated to bring together timeless design, refined comfort, and everyday elegance. Whether you’re dressing for work, weekends or special moments, our pieces are made to fit seamlessly into your life—elevating your wardrobe with confidence and understated luxury.

Avoriah Oxford was founded in 2010 by Emma Clarke and Jonathan Reed, a husband-and-wife team with a shared passion for quality craftsmanship and authentic design. What began as a small boutique with a simple idea—creating clothing that feels as good as it looks—has grown into a trusted destination for men and women who value modern elegance with lasting comfort.

Emma brought her background in fashion buying; Jonathan contributed his experience in retail and brand development. Together, they built a store rooted in honesty, reliability, and meticulous attention to detail. Those same principles still guide us today. From carefully selected materials to a customer experience you can depend on, we remain committed to offering clothing that stands the test of time.

At Avoriah Oxford, you’re not just choosing an outfit—you’re choosing confidence, consistency, and a brand that grows with you season after season.

Welcome to Avoriah Oxford 🤍
Where modern elegance meets lasting comfort.